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What You Can Do Today To Increase Your FY16 Federal Sales

Image: aircraft exit path lighting. Reminder that your best federal marketing advice may come from looking behind you.

Congrats on everything you achieved in Federal FY ’15, despite its challenges! That was yesterday. Now it’s time to make the plans to blow those numbers out of the water in FFY ‘16.

Please exit Federal FY2015 immediately, and remember, your best advice may be behind you.

It all starts with debriefing your FY2015 federal sales performance.

It's official: WOSB Sole Source Begins 10/14! Here are steps to your first award

On 9/14/2015, SBA published the Final Rule to implement long-awaited sole-source authority for the Women-Owned Small Business Federal Contract Program. Sole source awards under the program can be made starting October 14th, 2015.

I'm hosting a free 30-minute webinar on Thursday, September 14th to share all the details -- check it out and register today

Federal 2015 Fiscal Year End Ideas (Part 3 of 3)

federal business cards procurement sales

With a little planning and discipline, you can get your Q4 game plan set, and start cashing in on more year-end opportunities. This is a three-part series – I hope you caught all three!

If you missed last week’s ideas, here is the LINK. (Here’s another LINK for the first week’s installment.)
These four tips can help you stay ahead of the game!

Federal Fiscal Year End Ideas (Part 1 of 3)

federal gsa fiscal year end sales deadline clock
With a little planning and discipline, you can get your Q4 game plan set, and start cashing in on more year-end opportunities. This is a three-part series with tips to help you stay ahead of the game! It takes more time than you think to refine your best value based on your most recent past performance, innovation and differentiators. Plan to reinforce that message in every call, conversation, social media and blog post. And you'll tweak your campaigns to appeal to each layer of the federal key players. (Don't know who they are? It's time we talked. HINT: The small business specialist is not your buyer.)

Camera-Shy Client? How to Get Video Testimonial to Build Your Business.

Some clients are camera-shy...and others simply aren't allowed to endorse a supplier.

Congratulations! You've landed a major federal agency or publicly-traded company for a client. This is the breakthrough you've been looking for: a reputation for top-tier trusted track record to get your company into the big leagues.

Success begets success, right? So as soon as you've racked up that past performance, and have some results to talk about, you want to share that.

The Joy of Checklist

When you think "checklist", what's the next word that comes to mind?

"Joy" isn't usually it. Here's why it was for me here this week (and should be more often elsewhere, too).

In many parts of my life, my decision-making and my process flow are not exactly linear. (This is the point at which I can hear my husband snicker ever so politely). Upside: my random path is often filled with creative adventures. Downside: if I'm also anxious for results, and concerned about wasting precious resources, a structured approach is my friend.