Federal shutdown creates considerable hardship for all government contractors, particularly small business, and especially in this region. The well-prepared can take advantage of this mandatory time-out to tune up their federal marketing to make the most of FY14.
Smart, successful business owners who want to win federal contracts all ask a critical question before they enter the market: “How much time and money will it take a company like mine to succeed?” The answer is: it's getting better.
Especially in the busy federal fourth quarter, maybe your strategy is to invest in a few carefully-cultivated opportunities. Or maybe you’ve found the kind of success you hope for when you paper the town with proposals. Either way, one thing’s for sure: Nobody wins ‘em all. But do you know what you could win even when you lose?
Last week, I asked the CEO of a mid-tier professional services government contractor for what she considers to be the top challenges vendors face in the federal market today.
Leverage Federal buying cutoffs to lock in the sale. When is federal fiscal year-end? It might be sooner than you think!
To call the effects of sequestration on federal agencies "uneven" is an understatement. But creative contractors can also spot opportunities in the confusion and uncertainty. Classic marketing advice is to look for your customer's pain points. Here's four kinds of pain that you might be able to turn into profit: Service levels, savings, meetings, and small business outreach.