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Win Even When You Lose

Especially in the busy federal fourth quarter, maybe your strategy is to invest in a few carefully-cultivated opportunities. Or maybe you’ve found the kind of success you hope for when you paper the town with proposals. Either way, one thing’s for sure: Nobody wins ‘em all. But do you know what you could win even when you lose?

Feel The Pain, Heal The Pain

To call the effects of sequestration on federal agencies "uneven" is an understatement. But creative contractors can also spot opportunities in the confusion and uncertainty. Classic marketing advice is to look for your customer's pain points. Here's four kinds of pain that you might be able to turn into profit: Service levels, savings, meetings, and small business outreach.