I'm constantly drawn outside the usual orbit of federal acquisition regulations to the art of engaging people in conversation.
For starters, if you are growing your federal business, someone (usually many of them) has to know you, like you, and trust you...when they are almost always doing business with somebody else or solving problems some way that doesn't involve you. Yet.
The conversation sure doesn't open with what kind of small business you are. Try starting with the unique way you solve a problem you know your listener has.