Let go of the magical thinking about winning federal business. Here's what you DO need to know: whether your federal marketing and business development activities are driving the business you want to win.
Find out THE ONLY MEANINGFUL MEASURE of marketing resources effectiveness, and what you can change if you don't like what you're getting today. My special guest, Dr Bob Davis, brings us insider advice from decades of experience and millions of dollars in successful federal selling for the country's biggest primes.
1. Whether you mistake business development for marketing
2. The top goal your federal marketing must aim to drive
3. What a real federal lead is and where it comes from
4. Why (& how) you have to take business from someone else
5. Q4 tactics there's still time to use
This on-demand webinar is complimentary from Summit Insight.
What you'll learn is priceless.