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Norris Design

Background: 

Norris Design is a growing 8(a) furniture dealership based in Tennessee, focused exclusively on federal customers in the southeast and mid-Atlantic.

Issues: 

Norris Design needed a process to identify the right opportunities in their target regions -- the southeast and mid-Atlantic, differentiate themselves from competing firms, and leverage their past performance and contacts in cost effective ways to win new business.

Summit Insight Solution: 

Summit Insight’s Strategy-in-a-Day Session helped them identify and leverage their advantages through a collaborative team process. They got recommendations for next steps to take right away, and simple powerful ideas that could open the doors to new opportunities that were hidden in plain sight. 

Results: 

Within eight months, Norris Design had won four new federal contracts worth over $800,000 and expanded implementation of  their successful “Go” Plan to all their regional offices to drive more business.