This post is based on the extraordinary talk, "The Anatomy of Trust" by Dr Brene Brown.
Understanding trust gives us a way to more deeply examine and talk about what we need. When we are uneasy about a relationship, when the sales aren't coming, when your intuition tells you your contract is at risk, here’s a definitive gut-check to consider very specifically where your relationship is not working well. That also gives you a more specific starting point for what may be a difficult conversation, but one that truly matters.
Trust is built one small moment at a time. It's not a switch you can flick on or off. It's built slowly. That is the agonizing, frustrating, part for so manyof the business owners -- large and small -- who want to expand their Federal contracts. "Why can't it happen faster?" they ask.