Ever hear people complain that you've gotta have connections to win a contract? Well, they're right! Here are the five kinds of connections you need to get on the fast track to growing federal business!
Many business owners I talk at this time of year are intently focused on ways to close Q4 federal business. That's good! I'm worried for the ones whose plan is focused on pitching before they have a clue about how the whole game is played.
I love federal Q4! It's exciting and nerve-wracking. Stakes are high because we're all about to find out the payoff for a year or more of hard work. So here is the first in a series of federal marketing strategy tips to ramp up your fourth-quarter sales:
Strategy: Start where you are.