With a little planning and discipline, you can get your Q4 game plan set, and start cashing in on more year-end opportunities. This is a three-part series with tips to help you stay ahead of the game!
It takes more time than you think to refine your best value based on your most recent past performance, innovation and differentiators. Plan to reinforce that message in every call, conversation, social media and blog post. And you'll tweak your campaigns to appeal to each layer of the federal key players. (Don't know who they are? It's time we talked. HINT: The small business specialist is not your buyer.)